Allergan Aesthetics has launched a new campaign, Naturally You with Injectable Hyaluronic Acid Fillers, tackling misinformation and highlighting the safety and natural results of dermal fillers. With over 90% of patients reporting satisfaction, this initiative helps reinforce why HA fillers remain one of the UK’s most trusted treatments. At Haus of Ästhetik, we combine these advanced injectables with a holistic, patient-first approach for natural, long-lasting results.
Why This Campaign Matters
Dermal fillers have been a central part of aesthetic medicine for more than a decade. Yet in recent years, misinformation has spread rapidly, fueled by social media, poorly regulated providers, and misleading marketing. The result? Confusion among patients who may struggle to separate myths from evidence.
Allergan Aesthetics, part of AbbVie, has launched a global initiative, Naturally You with Injectable Hyaluronic Acid Fillers, to educate both practitioners and patients. The campaign is supported by The Hyaluronic Acid Injectable Fillers Report, which provides expert insights and real-world satisfaction data to show the true benefits and safety profile of HA fillers.
Key Findings from the Report
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High patient satisfaction: 97% of patients report being satisfied or very satisfied with their last HA filler treatment.
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Natural results matter most: 91% of Gen Z and young millennials state that natural-looking outcomes are their top priority.
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Wrinkle treatment leads demand: 75% of patients use fillers to soften wrinkles rather than dramatically alter their appearance.
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Repeat treatments are common: 79% of patients would happily undergo repeat treatments and share their experiences with friends.
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Rising acceptance: 77% strongly agree that it is now “normal” to receive dermal filler injections.
This evidence highlights a clear truth: fillers, when performed correctly, remain safe, effective, and widely accepted.
The UK Context
In the UK, hyaluronic acid dermal fillers are classed as medical devices and regulated under the MHRA framework. However, forthcoming government regulation will tighten control over who can administer injectables, with mandatory licensing expected to begin in 2026. This makes education campaigns such as Allergan’s especially timely, reassuring patients that they can still achieve safe and natural outcomes when treated by qualified professionals.
What We Offer at Haus of Ästhetik
At our clinic in Bakewell, we use medical-grade hyaluronic acid fillers, including the Teoxane RHA® Collection, to deliver results that align with the modern demand for subtle, natural beauty. Treatments are always carried out by medically trained practitioners and supported by a full consultation and aftercare process.
Our HA filler treatments include:
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Lips: Soft, natural shaping with Teoxane Kiss.
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Cheeks & Mid-Face: Restoring volume with Teoxane RHA® 4 for lift and contour.
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Jawline & Chin: Creating definition while maintaining facial balance.
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Fine Lines & Wrinkles: Treating perioral and superficial lines without heaviness.
We also integrate fillers with regenerative treatments such as Profhilo® and polynucleotides to support long-term skin quality, following the wider trend of natural-first aesthetics.
Why Education is Key
Social media remains one of the most influential sources of aesthetic information, but only 1% of digital conversations directly reference hyaluronic acid fillers. Allergan’s report highlights the need for clinicians and patients to cut through the noise with evidence-based education.
At Haus of Ästhetik, our ethos is clear:
We believe in informed choices, natural results, and treatments that enhance rather than change who you are.
References
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Allergan Aesthetics. Allergan Aesthetics Launches Campaign to Educate Consumers about Hyaluronic Acid (HA) Injectable Fillers. PR Newswire. September 3, 2025. Available at: PR Newswire
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Allergan Aesthetics. JVD Fillers Landscape Social Insights Report 2025, citing Infegy data, January 2023 – May 2025.
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American Society of Plastic Surgeons. 2024 Plastic Surgery Statistics Report.