Armed Forces Covenant - Commercial Activity & Client Services Policy

HAUS OF ÄSTHETIK LTD.
Commercial Activity and Client Services Policy – Armed Forces Support
Policy Reference: HA-CSP-003
Effective Date: 10th May 2025
Review Date: 10th May 2026
Approved by: Managing Director

1. Purpose

This policy formalises Haus Of Ästhetik Ltd.’s commitment to supporting members of the UK Armed Forces through ethical, inclusive, and accessible commercial practices. It sets out our discount structure, verification processes, and the designation of the clinic as a safe and welcoming environment for service personnel, veterans, and their families.

It supports our broader obligations under the Armed Forces Covenant and contributes to our goal of achieving and sustaining Gold ERS recognition.

2. Scope

This policy applies to:

• All treatments and training services delivered by Haus Of Ästhetik Ltd.

• All customer-facing and back-office team members

• All eligible Armed Forces community members: serving personnel, veterans, reservists, and military families

3. Service Discounts

We are proud to offer the following fixed commercial benefits to members of the UK Armed Forces:

Note: Discounts are applied before VAT and cannot be used in conjunction with other promotional offers unless otherwise stated.

4. Eligibility and Verification

To access Armed Forces discounts, clients may be asked to provide one of the following:

• MOD90 Service ID card

• Veterans ID card

• Defence Discount Service card

• Armed Forces payslip or MOD email

• Other reasonable evidence of service status

This verification is only required once per client and is stored securely in line with our GDPR policy.

5. A Safe Space for Service Personnel

Haus Of Ästhetik Ltd. recognises that Armed Forces personnel may carry visible and invisible scars from their time in service. We therefore formally designate our clinic as a safe, confidential, and non-judgemental space where veterans and serving members can:

• Attend for treatments without stigma or scrutiny

• Speak to a trained member of staff in confidence if they feel vulnerable, anxious, or simply in need of support

• Be signposted to appropriate welfare, mental health, or veterans' services if required

All staff will receive annual training in:

• Trauma-informed communication

• Supporting clients with PTSD, anxiety, or social withdrawal

• Awareness of referral pathways to military charities and local support networks (e.g., Project Nova, Combat Stress, SSAFA)

Clients will never be asked to explain their condition, reason for attendance, or service background beyond what is clinically necessary.

6. Communication and Promotion

To ensure Armed Forces community members are aware of the benefits available to them:

• Armed Forces discounts and safe space designation will be clearly displayed in our reception area, website, and social media channels.

• Clinic staff will be briefed on this policy and able to communicate benefits with sensitivity and clarity.

7. Charitable Giving and Reinvestment

Haus Of Ästhetik Ltd. pledges up to 20% of net annual profits to support Armed Forces charities. In alignment with this commitment, any remaining Corporation Tax payable at the financial year-end will be donated to Project Nova, supporting veterans in crisis or involved with the criminal justice system.

8. Review and Governance

This policy will be reviewed annually and updated in line with best practice, client feedback, and Armed Forces Covenant guidance. The Managing Director acts as the clinic’s Armed Forces Champion and will:

• Monitor policy implementation

• Handle client feedback related to Armed Forces service

• Ensure this policy remains embedded across all aspects of clinic operations

 

 

Signed:

 

Owen Thomas Dickinson
Managing Director
Haus Of Ästhetik Ltd.

Date: 10th May 2025